Type: Catalogues
Budget: High range
Date: 15/04/2009
SONY Handycam, DSLR and Cyber-shot Retail Catalogue
SONY entrusted us with their consumer camera catalogue for their principal retail distributors…
The cover
The cover highlights the cameras over the rest of the photos through the application of a gloss screen-printed UV spot varnish (which was applied cropped over the camera by making a separate plate).
SONY personalised the cover for its principal distributors (El Corte Inglés, FNAC, etc.). While in the printer, we made a full colour one side change (we changed all the plates on the front, taking advantage of the same back).
- Models: 6 (full colour one side change)
- Paper: coated 2 sides 250 g
- Colours: full colour both sides (four-colour process with stochastic screening)
- Size open: 296 x 210 mm
- Print finishing (front): matte polypropylene laminate and UV spot varnish on the front (same for all 6 models)
- Print finishing (back): gloss flat varnish coating on the back.
The front cover highlights the product over the campaign photos through the UV spot varnishing.
Close up of the UV spot varnish on the cover.
The product has spectacular gloss and contrast over the matte laminated background.
Another close up of the UV spot varnish on the cover.
The gloss flat varnish coating highlights the contrast over our top-quality coated paper.
The inner pages, with full colour both sides (four-color process), intersperse text and campaign images with catalogue references very smoothly.
The innner pages
The catalogue is very colourful, as it intersperses text with product and campaign images, thanks to the four-color process printing on both sides of the sheet (4+4; i.e. full colour both sides).
To highlight the intensity even further, a gloss flat protective varnish coating was applied (covering the entire surface).
- Number of pages: 56 (for all 6 models)
- Paper: coated 2 sides 150 g
- Colours: full colour both sides (four-colour process) + gloss flat varnish coating
- Size: 148 x 210 mm
Binding
- Binding: saddle stitch
- Finished size: 148 x 210 mm
The binding with staples helps to reduce the cost of a catalogue with relatively few pages.
